Marketing is an integral part of running a successful small business. Whether you're looking to promote your product or service or just trying to attract customers, there are many different options available. And that can also spell trouble.
With thousands of options to choose from, how will you know which is the one that works? The truth is, there is only one way of knowing: to try them all. Fortunately, we have already tried dozens of different platforms and chosen the five best small business marketing tools, so you don't have to go through them individually.
Disclaimer: It is vital to mention that presenting the platforms below does not undermine their competitors in any way. Most well-established marketing platforms have an excellent reputation and have helped many companies. In the end, it all comes down to what your company needs and what you require to make it grow.
Email Marketing Software
In this first section, you will know which combination of platforms we use to maximize conversions in our email campaigns. Cold email campaigns have been overlooked in the last few years due to the rise of social media. But, they are working better than ever, and having a CRM database in your digital Rolodex makes everything simpler.
It is no secret that Prospecting Toolkit is one of the most popular databases in the world. With thousands of contacts at your disposal and the ability to look for local businesses in specific areas, Prospecting Toolkit can deliver results in as little time as it takes for them to access their database. Regularly between 30 seconds and 3 minutes, depending on your database size.
As its name states, this platform offers a toolkit of solutions for the modern small business owner. Not only can you look for potential customers, but you can also create cold email campaigns, connect with Linkedin, and even create a Chatbot, among other options.
Klenty is a cold email software designed to make contact with potential customers easier. With the addition of sequence emailing, and CRM database upload, you can easily create cold email campaigns in just a few minutes. You can limit the number of emails it will send a day and keep track of your prospects with its "Hot Lead" feature.
Another great feature of Klenty is the possibility of using more than one email as a sender in different email campaigns. This feature opens a lot of options, especially for branch or B2B companies.
Social Media Management Software
Several social media management software platforms out there make it easy to manage multiple accounts at once. These programs allow you to schedule posts, monitor comments, and track engagement. They also offer analytics so you can see how well each post performed.
Unfortunately, there is one main problem with these small business marketing tools. Since most social media platforms want the user (that includes your company, too) to stay as much time as possible within their platform, some of the connections to third-party management software are quite tricky to get to work. No social media management software where you can have everything is perfect, but you can strive for what you need.
Loomly is one of the most trending social media management software. As with other management platforms, you can do the usual, like scheduling posts and checking analytics. But, what separates Loomly from the crowd are its features. Loomly offers the ability to look for different trends worldwide and can also provide you with RSS feeds and custom content to help you reach your clientele on social media.
Moreover, their calendar view is one of the greatest recent additions, and you can even get notified when someone in your team takes action on one of your company's posts. This action may include answering a comment or posting content using one of Loomly's integrations, like Giphy or Unsplash.
Part of having a small business is owning a website. On your website, customers can find all things related to your company, like products, company values, and customer service contact. Websites are not only a source of information, but they are one of the leading marketing channels you will use when growing your company through SEO.
There are several different tools available online that will help you optimize your website for search engines. These tools allow you to track how much traffic you receive from various sources, such as social media sites, blogs, and other websites.
Ubersuggest is a platform developed by the renowned entrepreneur Neil Patel. At first, Ubersuggest was just a small business marketing tool that allowed you to search keywords and see how they rank on Google. But now, Neil's empire has grown, and it offers dozens of new ways to help your website's SEO become better. Including backlink tracking, competitor analysis, and even AI writing.
Just as this article. This article was created using Ubersuggest's Top SEO Opportunities feature. It provided a keyword, an array of meta descriptions, and the basic outline of the text. Before you tell us that we cheated, think about what it can do for your company and how it will improve your SEO score and, potentially, your reach towards new clients.
While not technically an SEO Tool, Grammarly is a universal tool for writers and companies alike. As you have probably seen from their YouTube ad, Grammarly specializes in good use of the language and helps you communicate your ideas better by using the correct words and sentence form.
The best thing about Grammarly is that it goes straight to the point. It doesn't have flashy menus or hundreds of different buttons. It is only the text, the correction suggestions, and your score. What else do you need?
Marketing for Small Businesses
Marketing has become one of the top grossing activities worldwide. With thousands of different ways to market your company, these tools can help you understand your audience and choose the correct strategies to reach them.
Unfortunately, tools are not magic wands, you will still have to write the content, respond to messages and perform most of the activities you were doing before, but a little nudge in the right direction always works.
If you want to know more about small business marketing and how B2B companies can help your companies, check out our New Age Cubicle Blog. You don't have to go through tough times alone; create better ones with us.