Having an eCommerce business comes with a lot of benefits. You don't have to worry about store distribution, your working team is smaller, and your clients have access to your brand anywhere in the world. But it also comes with some extra work, like having an effective marketing strategy and impeccable customer service.
It's easy to count your victories along the way while having an eCommerce business. But you must also take into account your mistakes and learn from them. Repair any loose screws you have in your organization while moving forward with other projects from the company. Below, you will find ten tips that will help you avoid common mistakes while picking up some of the best practices in the market.
Ecommerce Business Tip #1: Landing Pages
As a business expert, you know that landing pages are the base of most of your brand awareness and sales online. The first tip for your company is to have multiple landing pages—one for each of your marketing campaigns.
Having multiple landing pages allows you to perform tests around specific products and marketing words your clients are attracted to. Once you find the perfect one is important to update it now and then. As your customers start to change, your company should change too. It is all about mutual growth between consumers and businesses.
Ecommerce Business Tip #2: Schedule
Expert entrepreneurs say that having a tight schedule is the key to an eCommerce business's success. And they are not wrong. Having a program dramatically increases your productivity and eliminates distractions now that you are most likely working from home.
Try to include product descriptions, blog articles, and customer service in your schedule and be consistent. Set specific days for specific tasks. The sooner you create a routine, the better responses you will have from your team and, more importantly, your customers.
Ecommerce Business Tip #3: Communication Channels
Customer service is one of the most critical aspects of any modern company. Engaging customers through several channels has never been more accessible due to social media. You can also offer other communication channels like phone calls, email, and even WhatsApp.
Keep all your communication channels in check by going through them every day. Answer questions and provide information to make your customers trust your brand. Remember to b empathic and to use your active listening skills. In addition, try to keep CTA buttons across your website to the different channels you will offer.
Ecommerce Business Tip #4: Find an Inspiration
Imitation is the sincerest form of flattery. When you were researching competitors, there must have been a brand whose webpage attracted you more than the others. Even if it is not your competition, you must have once entered an e-store and liked the design.
Look at the aspects you liked and find a pattern between them. For example, if your business is related to retail and distribution, you might want to take Amazon as your "mentor." As you start visiting more web pages across the internet, you'll discover that most of them share key aspects that help them attract customers from across the globe. Take those aspects and make them your own.
Ecommerce Business Tip #5: Unique Content
Depending on your business, you can create several content plans around your company. These content plans can include video tutorials, quotes, images, or physical advertising. Your content should be able to separate your brand from your competition.
As you create unique content, you will attract customers to your business. Moreover, if you create content that makes consumers trust your brand, you have already won the marketing wars. A trusted company is better than a big enterprise. Revenue is based on loyal customers, not on one-time purchases.
Ecommerce Business Tip #6: Prioritize Customers
There is only one way to build loyal customers, by treating them like they are the only ones. You have to make your company worthy of their money, and the best way to loyal buyers is appreciation. There are several ways you can make a customer feel like they belong by launching campaigns like sneak peeks of new products or offering discounts all across your store.
You can also opt for events like Customer Appreciation Day, where your consumers will have the chance to get better deals or receive small gifts for purchasing items with your company. This appreciation will boost your client's trust in your company, and you will strengthen your relationship with them.
Ecommerce Business Tip #7: Outsourcing
As an eCommerce owner, chances are your team is smaller than a wholesale store or retailer. You chose your team because they bring an essential part to your company. But you must also face the fact that nobody is an expert in everything. Eventually, you will encounter tasks that neither you nor your team has the knowledge of the skills to perform.
Outsourcing tasks is the best solution for this type of scenario. All across the web, you will be able to find companies willing to help you grow your business for less than hiring a new employee. Whether it is marketing, bookkeeping, or as simple as a personal assistant, you should not doubt outsourcing a few of your tasks to focus on more important things, like engaging with your clients.
Ecommerce Business Tip #8: Do Not Underprice
One of the most common mistakes when starting a business is underpricing certain products to attract more customers. Your business cannot easily resolve this mistake. Eventually, you will need to raise your prices to generate the necessary revenue to keep your company afloat.
Customers are willing to pay the right price for any product. Sure, they love a good deal, but if you start underpricing your products, your revenue is doomed to decrease. Make the necessary calculations and choose prices that give your business enough money to keep going. Market towards your customers, not against your competitors.
Ecommerce Business Tip #9: FAQ Page
How many times have you answered questions like "When is my bill due?" or "When can I expect my package?" Most likely a lot. This reason is why FAQ pages were created. You can resolve your most answered questions in these pages and eliminate the nuance of answering the same question multiple times.
You will also reduce the number of support emails or calls your customer service has to deal with every day. Moreover, you can add precise details on this page, like your shipping provider or a copy regarding the different services you offer. The only limitation is to make it short and to the point. If you are adding more details to any of your queries, you might want to divide them into categories or have a "Related" section at the bottom.
Takeaway
Having an e-commerce business may seem like a daunting task at first. And as the great authors say, it is challenging to start something when you don't know where to start. But, once you have started going through the road to success, it is hard to stop, and more if it is your own. Start to make changes within your company, and you will start to see the difference when you are serving loyal customers.
As we mentioned before, loyal customers are the ones that keep any company afloat. You need to create unique and trustworthy content. Your products will speak for themselves.