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An Explanatory List of Marketing Terms Business Owners Should Know

Updated: Jun 21, 2023

If you're working in the marketing field, then it's important to have a good understanding of all the keywords and phrases that are used in the industry. Even if you are not entirely dedicated to marketing, this comprehensive glossary will help you brush up on your knowledge of five of the most important marketing terms.

marketing words

Key Performance Indicators (KPIs)

A series of metrics designed to track success.

A key performance indicator (KPI) is a measurable value that shows the progress of a company's marketing strategies. These metrics are used to measure success and track the achievement of marketing objectives. KPIs can be used to identify areas that require improvement and assess each campaign's effectiveness. Marketers must define clear KPIs before embarking on any marketing project to ensure success.

The most effective KPIs are those that can tell you how successful your strategies are in terms of reaching your target audience, gaining market share, and increasing sales. Examples include cost-per-click, lead conversion rates, and website visits. These metrics can be measured and tracked to help assess any marketing campaign's performance. Keeping track of key industry marketing words is essential to staying competitive in today's ever-evolving marketplace.

By using KPIs, marketers can make informed decisions about their strategies and ensure their campaigns are on track for success.

Brand Identity

The overall image a company presents by combining various elements like logos, marketing messages, product design, etc.

Brand identity defines a company or product's look, feel, and messaging. It's often created through elements such as logos, marketing messages, packaging design, website design, and more. Brand identity is used to communicate effectively with potential customers and create an emotional connection that encourages loyalty. By creating a cohesive brand identity, companies can differentiate themselves from their competitors and build strong relationships with their audience.

One key to a successful brand identity is consistency. Elements like logos, images, slogans, and color schemes should all remain consistent across multiple platforms. Consistency will help create recognition for your company and make it easier for customers to remember and recognize your brand. A well-defined brand identity can significantly drive sales and profitability as customers become more familiar with your product or service offerings. Investing in a unique and consistent brand identity is an essential part of establishing trust within the market and projecting a professional image to potential customers.


Writing designed to encourage customers to take action in response to promotional materials (such as brochures, emails, or web copy).

Copywriting seeks to invoke feelings and evoke responses that lead to a desired action. It's often used in digital marketing campaigns, such as creating content for email newsletters or website landing pages. Effective copywriting requires understanding the audience and their fundamental needs and motivations. Copywriters can craft persuasive messages that drive leads and conversions by crafting powerful language that appeals to customers.

Copywriting for marketing materials requires an understanding of psychology and current trends to create compelling calls to action. Knowing the target audience helps, as well as incorporating persuasive words like urgent, limited time, secret and revolutionary into the content. Additionally, learning how to craft a powerful headline can generate interest and pull people into the message.

Copywriters also have to consider grammar, clarity, and style to produce effective materials that get results.

Search Engine Optimization (SEO)

Process aimed at improving a website's visibility on search engines like Google for targeted keywords and phrases by adjusting specific elements of the website such as content or links leading to or from that page.

SEO is an invaluable tool for businesses since it can help increase website traffic and get potential customers to their sites. When done correctly, SEO includes both on-page and off-page strategies, such as optimizing title tags, meta descriptions, images, and other HTML elements to ensure that search engines can effectively index the content. It also involves building links from other websites to yours to show search engine bots that your website has high trust and quality.

With SEO, businesses can improve the visibility of their website and make it easier for potential customers to find them. This traffic will translate into more sales since those customers have already been identified as interested in the business's product or service.

Additionally, good SEO can improve website rankings on search engine results pages (SERPs) and organic search traffic, meaning more organic leads from customers actively looking for products or services similar to those offered by businesses.

Social Media Marketing

Using social media platforms such as Facebook, Twitter, and Instagram to engage with target audiences and build relationships with potential customers.

Social media marketing (SMM) is a cost-effective form of digital marketing that uses social media platforms to build brand awareness, generate leads and measure marketing performance. Through SMM, businesses can share content such as photos, videos, and blogs to engage with their followers. They can also use various platform features, like stories, polls, and quizzes, to interact meaningfully with their target audience. SMM also allows businesses to advertise and target potential customers, as well as track engagement with promoted content.

SMM can be a powerful tool for businesses of any size, from small independents to large multinationals. It allows brands to build relationships, foster loyalty from their followers, and generate real-time leads through ads, boosted posts, and sponsored content. SMM is also an invaluable platform for customer service, allowing businesses to respond quickly to customer questions or queries. Whether you are a sole trader or a corporate giant, SMM can help your brand get noticed in today's crowded marketplace.

Digital Marketing Alternatives

Marketing is one of the most critical aspects of any company. Without it, businesses may struggle to acquire new clients. While digital marketing is an excellent solution for small businesses, it also is very time-consuming. Between updating your social media pages, writing blog articles, and positioning your website with SEO, you may think that hiring an employee to take care of your marketing needs is the way to go, but in reality, hiring an employee is quite expensive.

New Age Cubicle offers virtual assistants who can handle your marketing needs without your company being over budget. They are experts in their fields who are previously trained and will reduce the amount of funding spent on recruitment. They already possess the necessary equipment to perform any marketing task, and they work remotely, so you do not have to worry about office space. It is a win-win situation for your company and your VA.


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