Black Friday and Cyber Monday are almost upon us. With the holiday season just a few months away, you must prepare your sales team for the upcoming days. As a great small business owner you already know some of the things you need to prepare. Like having a marketing plan, a well-trained sales team, and training your customer support team to deal with customer questions and doubts.
Whether you have an online business or are a marketing leader for a brick-and-mortar store, hiring a virtual sales assistant can help you reach the full potential of your sales campaigns. Read below to find out more about a virtual sales assistant.
Virtual Sales Assistant
A virtual sales assistant can help you with many tasks you haven't even considered, and right now, the the middle of September is the perfect time to hire one. If you start delegating additional work to your current employees, they will be overwhelmed and underperform in their regular tasks. Having a virtual sales assistant in your company will eliminate all the extra work your regular employees have to handle. And, with the VA's expertise and skills, you will excel in sales this season. Here's a list of all the tasks that a virtual sales representative can do for your company, regardless of the season.
Virtual Sales Assistant's Tasks
Product Listings
A VA can help you create and improve your product listings by comparing them to the most searched keywords by your customers. They will do extensive research about the most common keywords around the web and use those keywords creatively in your product's descriptions to attract more customers to your webpage. Providing you with more potential leads to make a sale.
Search Engine Optimization (SEO)
SEO is one of the most important channels you can use to maximize your sales. Search engines process millions of web pages daily, such as Google or Bing. It is your VA's responsibility that your web page is between those results, preferably within the first page.
An expert SEO virtual assistant can drive your potential customers to your web page, providing a positive impact. Moreover, they can also redact different landing pages which will provide your website a better position within the search engines.
Telemarketing
A virtual sales assistant can take good care of your clients. Whether it is convincing them to buy an offer, or nurturing them after making their first purchase, virtual assitants possess amazing skills like empathy and problem solving. All of this while you are focused in other aspects of your business.
A virtual sales representative is essential to the modern office, as they can help keep track of all of your clients and make sure that you stay in contact with them. They will also be able to create a community for your clients, leading to increased sales and repeat business.
Online Account Management
Many virtual sales assistants are trained to manage online accounts such as Amazon, eBay, or Facebook Market. They will take care of bad reviews that have affected you in the past and find a solution to engage with the customer who had problems with your products before.
Virtual sales reps can also keep track of your inventory across all marketplaces and your online store, a great asset to have in this holiday season. They will even work better if you can manage having all of these platforms into one.
Prospecting
One of the most dreaded jobs for small business owners is cold calling and emailing potential clients to convince them about buying a product. A virtual sales representative can help you with those daunting calls. They are trained to convince the client to purchase a particular item they were interested in before and provide general information about your business.
In addition they can also help you set up a cold email campaign through platforms like Klenty or Prospecting Toolkit. They will keep track of the cadence you both create and contact potential leads along the way. It's a win for the sales team and a win for the customer support team.
Lead Screening and Qualification
Sales VAs are experts in their field. They have a finance background that can help them identify potential leads to your business. They can also organize them efficiently, in categories such as the amount of income they generate for your company or the amount of money customers spend on your products. Whatever qualifiers you want to use for your company, VAs will be ready to employ several techniques to transform a customer from prospecting to loyal.
Marketplace management
As we mentioned before, virtual sales reps are trained to manage marketplace accounts such as Amazon or eBay. These marketplaces offer solutions to retailers within their platforms that you can manage and use in your favor to drive more sales. Here are a few tasks a virtual sales rep can do for you during the holiday season:
Customer service
Review moderation
Inventory management
Product sourcing
Page optimization
There is also the option for marketing your product within a marketplace, specifically Amazon. Amazon offers its businesses sales statistics and analytics, which you can use to ramp up sales within the platform. These are some of the primary functions they offer:
Create advertising campaigns across social media and Google Ads
Compare data with competitors
Create detailed performance reports
Engage with audiences in social media
Analyze the impact generated by your seasonal discounts on the holidays
A virtual sales assistant can perform all of these tasks while you focus on different jobs you have to do during Black Friday and Cyber Monday. Don't neglect the facilities this website already gives you because you don't have time. Please take advantage of them!
Hiring a Virtual Sales Assistant for the Holidays
Virtual Sales Assistants are available to work from the get-go. The only thing you have to worry about is creating and improving your marketing and sales plans to take advantage of the holiday season. By hiring a VA for Black Friday, Small Business Saturday, and Cyber Monday, you will create flexibility for your staff.
A virtual assistant increases your return on investment and allows you to operate with higher efficiency. This efficiency will help your business serve your customers better and create a community of regular buyers across your community. The higher the customer loyalty, the higher the income.