• LachesisVR

Top 15: Best Social Media Manager Tools

All across the globe, marketers and community managers use a variety of social media manager tools to reach their objectives. Whether your company only needs to schedule posts within a certain week or needs to create a marketing campaign, several social media management tools can help your company reach its goals.

social media manager tools

Many tools on the internet can help you with various tasks. Whichever platform you choose, you need to prioritize your needs instead of the cost. Most of the social media management tools you will encounter offer the same basic support, like scheduling, responding to comments, and in-depth statistics. But some of them offer more options than others. In the list below, you will find our Top 15: Best Social Media Manager Tools.

1. Hootsuite

To kick off this list, we have Hootsuite. Hootsuite is one of the most popular social media management tools and has over 15 million users worldwide.

  • Pros

  • Manage all of your social media in one platform

  • Measure your social ROI

  • Run social media ads

  • 30-day free trial

  • Cons

  • Handles a point system to create reports

  • Custom URLs are more expensive than other platforms

  • Has had trouble with Facebook images in the past

2. Buffer

Buffer can offer clean and intuitive tools that can help you reach your social media goals; plus is also one of the cheapest options in the market.

  • Pros

  • Ability to create landing pages

  • Great analytics reports

  • Easily schedule your next posts with their calendar feature

  • Canva integration

  • Cons

  • Can't view incoming mentions

  • Can't respond to comments in real-time

  • Accounts are easy to set up but lack a real-time connection

3. Sprout Social

Sprout Social combines several tools a social media manager would use into one easy-to-use platform. It is also the only platform to offer CRM solutions.

  • Pros

  • Great reports and analytics

  • Easy to use interface

  • Offers a free trial

  • Advanced audience targetting

  • Cons

  • Pricing is a bit expensive

  • Lacks connection to YouTube and TikTok

  • Advanced analytics will likely double your initial investment

4. Social Pilot

SocialPilot is one of the best platforms for live social media tracking. While their developers boast about their analytics, some of their other features are great for small and medium-sized businesses.

  • Pros

  • Campaign success analytics

  • Powerful team collaborations

  • Post drafts and approvals

  • Cons

  • Lacks lead generation

  • Targetting specific audiences is unavailable

  • No competitor analysis

5. MavSocial

Like most platforms in this Top 15: Social Media Manager Tools, MavSocial is a hub where you can manage most of your social media platforms at once. It is also one of the cheapest solutions if you don't need advanced reporting or ad management.

  • Pros

  • Centralized visual content storage and management

  • Licensable content

  • Fully customizable management of teams and brands

  • Mobile access

  • Cons

  • Reports might be buggy or take a lot of time to load

  • Diffucult to navigate UI

  • Lacks quality control if more than ten social media accounts are added

6. Later

Formerly known as Latergramme, Later is a social media hub focusing on Instagram posts. While it also offers options for other platforms, Later is best used when paired with Instagram.

  • Pros

  • Hashtag Analysis

  • Offers a visual planner

  • Instagram stories scheduling

  • Provides best times to post relevant content

  • Cons

  • No bulk uploads

  • Limits the number of posts in a month in low-price plans

  • Analytics can be improved

7. Agorapulse

If you are part of a medium-sized business, Agorapulse may be the right tool for you. You can engage your community, download reports, and schedule content from the same hub.

  • Pros

  • Customer interaction history

  • Competitor analysis

  • Shared content calendar

  • Great KPI programming and development

  • Cons

  • Content calendar can be a little challenging to use

  • A/B Testing unavailable

  • Limited size image uploads

8. Zoho Social

Zoho Social is one of the top-rated social media hubs in the world. The platforms offer a wide array of accessibility options for small to large companies.

  • Pros

  • Sentiment analysis

  • Broad channel coverage

  • Post success predictions

  • No latency in lead transfering

  • Cons

  • No Google form integration

  • Subscription plans cannot be modified

  • Extra team members come at a high price

9. Falcon io

Falcon.io provides many similar functionalities as every other social media management platform. The difference comes when we compare the platform's integrations, like MailChimp, and Google Analytics.

  • Pros

  • Great interface

  • Strong listening module

  • Great content organization

  • One of the best platforms for engaging customers

  • Cons

  • Slow speed

  • Reports lack flexibility

  • Mobile app has only a few features compared to desktop

10. Sendible

Positioned as a productivity tool for agencies, Sendible is a centralized hub where you can manage your social media platforms and create a single campaign throughout them.

  • Pros

  • Keyword search

  • Workflow management

  • Automated routing and prioritization

  • Multiple account management

  • Cons

  • Lack of tagging features

  • Constant profile reconnections

  • High price against competitors

11. Brandwatch

A little different from the options in this list, Brandwatch provides its clients with tools to listen to and analyze social media conversations to extract insights, ideas, and data to increase a company's ROI.