All across the globe, marketers and community managers use a variety of social media manager tools to reach their objectives. Whether your company only needs to schedule posts within a certain week or needs to create a marketing campaign, several social media management tools can help your company reach its goals.
Many tools on the internet can help you with various tasks. Whichever platform you choose, you need to prioritize your needs instead of the cost. Most of the social media management tools you will encounter offer the same basic support, like scheduling, responding to comments, and in-depth statistics. But some of them offer more options than others. In the list below, you will find our Top 15: Best Social Media Manager Tools.
1. Hootsuite
To kick off this list, we have Hootsuite. Hootsuite is one of the most popular social media management tools and has over 15 million users worldwide.
Pros
Manage all of your social media in one platform
Measure your social ROI
Run social media ads
30-day free trial
Cons
Handles a point system to create reports
Custom URLs are more expensive than other platforms
Has had trouble with Facebook images in the past
2. Buffer
Buffer can offer clean and intuitive tools that can help you reach your social media goals; plus is also one of the cheapest options in the market.
Pros
Ability to create landing pages
Great analytics reports
Easily schedule your next posts with their calendar feature
Canva integration
Cons
Can't view incoming mentions
Can't respond to comments in real-time
Accounts are easy to set up but lack a real-time connection
3. Sprout Social
Sprout Social combines several tools a social media manager would use into one easy-to-use platform. It is also the only platform to offer CRM solutions.
Pros
Great reports and analytics
Easy to use interface
Offers a free trial
Advanced audience targetting
Cons
Pricing is a bit expensive
Lacks connection to YouTube and TikTok
Advanced analytics will likely double your initial investment
4. Social Pilot
SocialPilot is one of the best platforms for live social media tracking. While their developers boast about their analytics, some of their other features are great for small and medium-sized businesses.
Pros
Campaign success analytics
Powerful team collaborations
Post drafts and approvals
Cons
Lacks lead generation
Targetting specific audiences is unavailable
No competitor analysis
5. MavSocial
Like most platforms in this Top 15: Social Media Manager Tools, MavSocial is a hub where you can manage most of your social media platforms at once. It is also one of the cheapest solutions if you don't need advanced reporting or ad management.
Pros
Centralized visual content storage and management
Licensable content
Fully customizable management of teams and brands
Mobile access
Cons
Reports might be buggy or take a lot of time to load
Diffucult to navigate UI
Lacks quality control if more than ten social media accounts are added
6. Later
Formerly known as Latergramme, Later is a social media hub focusing on Instagram posts. While it also offers options for other platforms, Later is best used when paired with Instagram.
Pros
Hashtag Analysis
Offers a visual planner
Instagram stories scheduling
Provides best times to post relevant content
Cons
No bulk uploads
Limits the number of posts in a month in low-price plans
Analytics can be improved
7. Agorapulse
If you are part of a medium-sized business, Agorapulse may be the right tool for you. You can engage your community, download reports, and schedule content from the same hub.
Pros
Customer interaction history
Competitor analysis
Shared content calendar
Great KPI programming and development
Cons
Content calendar can be a little challenging to use
A/B Testing unavailable
Limited size image uploads
8. Zoho Social
Zoho Social is one of the top-rated social media hubs in the world. The platforms offer a wide array of accessibility options for small to large companies.
Pros
Sentiment analysis
Broad channel coverage
Post success predictions
No latency in lead transfering
Cons
No Google form integration
Subscription plans cannot be modified
Extra team members come at a high price
9. Falcon io
Falcon.io provides many similar functionalities as every other social media management platform. The difference comes when we compare the platform's integrations, like MailChimp, and Google Analytics.
Pros
Great interface
Strong listening module
Great content organization
One of the best platforms for engaging customers
Cons
Slow speed
Reports lack flexibility
Mobile app has only a few features compared to desktop
10. Sendible
Positioned as a productivity tool for agencies, Sendible is a centralized hub where you can manage your social media platforms and create a single campaign throughout them.
Pros
Keyword search
Workflow management
Automated routing and prioritization
Multiple account management
Cons
Lack of tagging features
Constant profile reconnections
High price against competitors
11. Brandwatch
A little different from the options in this list, Brandwatch provides its clients with tools to listen to and analyze social media conversations to extract insights, ideas, and data to increase a company's ROI.
Pros
Great API connection with several platforms
Great report flexibility
Highly programmable setups
Efficient and fast data downloads
Cons
Lacks alerts variety
Lacks some basic automated features
UI can struggle with reports imaging
12. Salesforce Social Studio
Salesforce Social Studio is a platform you should only use if you work for large companies. While they have a lot of exciting features that may appeal to the regular entrepreneur, Salesforce is the highest-priced platform on this list.
Pros
Provides rich and verifiable data
In-depth analytics and reports
Real-time lead detection and fast indexing
Great technical support
Cons
Complex setup
Outdated interface
Deep searches present bugs and glitches
13. Tailwind
Built specifically for Pinterest, Tailwind provides many features related to this platform, such as post scheduling, pin analytics, and scalable Pinterest activity.
Pros
Ability to create Smart Loops
Uber friendly UI
Tutorial Videos
Safari and Chrome extensions
Cons
Community section could use an update
Instagram posting and scheduling options are still in development
Occasional slow loading times
14. Tweetdeck
While TweetDeck is used explicitly for Twitter, it is worth mentioning since some companies based their entire social media interactions on this platform.
Pros
Completely free
Great scheduling options and account management
Cons
Analytics are virtually non-existent
Service has been known to go down without warning
15. Virtual Marketers/ Virtual Social Media Managers
Virtual marketers can take the job of all these platforms at once. They can easily gather in-depth analytics through several platforms and present the results to your marketing team in an easy and understandable way. They can also help you with your social media plan and give you a cost-benefit report of the aforementioned tools.
Although their work might be a little bit more expensive than subscribing to a plan of any of the platforms below, hiring a virtual marketer can help you reorganize your market department, plus they will already know how to handle the majority of the platforms available.
Social Media Manager Tools
Social media management tools are very diverse, and it's up to you to find the right one. To discover it, determine what your goal is and whether you need a lot of features or need something that can be just as powerful with less. The better you know your company and understand its needs, the more chances you will find a social media management tool you like.
Remember that most of these platforms offer a free trial so that you can test them out, or if you are interested in the virtual marketer, you can schedule a free consultation with us here at New Age Cubicle. We'll be waiting.